[Alvin Ailey]
Social Media Manager
Content Creation + Social Media Strategy + Paid Ad Strategy + Storytelling +
[The Resume]
Developed an online community for Alvin Ailey dedicated fans and followers. Cultivating a robust comment section on Facebook and Instagram. Engaging in two-way conversations through DMs and comments. Answering queries, and getting excited alongside Ailey’s storytelling audience as they shared their love for the Company.
Successfully transitioned to a video-first and storytelling content strategy resulting in a 144% increase in average views per video.
Pitched, created, and managed the distribution of collaborative content with brands and institutions like The First Lady of the United States, The Little Mermaid Live Action Film, SheaMoisture, Lincoln Center, American Ballet Theatre, The National Center for Civil and Human Rights, and UNC Basketball.
Supported broader company goals by integrating content from all Ailey brands into the main social media accounts. Showcasing Ailey II, Ailey Extension, The Ailey School, and Ailey Arts in Education.
An opportunity for storytelling…
At Alvin Ailey I was able to dive into storytelling in a way that had not yet been explored on social.
From sharing our dancer’s reactions to being featured in Times Square to discussing the rarely shared story of how the Company received multiple threats of violence as they performed ‘Survivors’ across the country in the 80’s.
Leveraging iconic collaborations
Ailey’s legacy position lead to an opportunity to collaborate with some pretty iconic brands. While at Ailey I was able to
Pitch ‘Cry’ to the First Lady’s communications team as a collaboration opportunity during a private engagement at the White House.
Connected Ailey and ABT as our companies performed together for the first time in 46 years.
Extended Shea Moisture’s sponsorship of our Gala event to a social media collaboration.
Sharing a look behind
the curtain
We were able to engage a highly invested audience with behind the scene content. From a look behind the filming process of a UNC collaboration to every day at rehearsal.
Extended community excitement over a new ballet featuring popular songs with an extended playlist curated by the choreographer.
Integrated content from all Ailey Brands into the main Alvin Ailey social channels. Producing content for Ailey II, The Ailey School, and Ailey Extension